WELCOME FOLKS! CHECK OUT MY LATEST WORK.
  • CANNOLIS & ROSARIES

    Company Description: Cannolis & Rosaries is an apparel company founded in 2010 by one of my friends, Joe Santelli. C&R resurrects the classic styles of Italian-American culture to be updated with the modern looks of today.

    Challenge: Create T-shirt designs that enforce the C&R brand.

    Solution: Based on the company’s identity and the wants of my client, I designed two T-shirt designs that represent C&R now and where the brand is heading. I took elements from the company logo and threw in a few of my own twists to create these designs. Check back for some new designs in the works!

    cannolisandrosaries.com

  • BIKE UTAH PAMPHLET
    Company Description: Bike Utah is a non-profit charitable organization that is working to improve bicycling conditions throughout the state of Utah.

    Challenge: Create an informative brochure designed for people to be educated on the Bike Utah Organization that would be based on their current logo and identity.

    Solution:     I chose to use the same color palette that was originally established by the organization to create the overall feel of the brochure. I wanted it to be simple and readable to the audience. I used a san serif font that was slightly narrower than the logo's font to give the brochure a slight edge. The photography was provided by Bike Utah.
  • DOWN THE BOARDWALK PAPER LINE SAMPLES
    Company Description: We R Memory Keepers is a scrapbook company where I am currently employed. We create tools, embellishments and paper lines for scrapbooking.

    Challenge: Create a full paper line collection based on a summer theme.

    Solution: After choosing a fun and bright color palette for this line, I digitally illustrated usable patterns that customers will be able to work with to create and establish a layout that they are pleased with. These are only five of my paper samples; each line is created with twelve papers with fronts and backs and tons of embellishments that can be used to scrapbook with. Visit my company’s website to view the full collection.

    www.weronthenet.com
  • FPCA PAMPHLET
    Company Description: Framigham Psychiatric Counseling Associates is a comprehensive multi-disciplinary private mental health practice committed to delivering a variety of quality psychiatric services.

    Challenge: Create an office pamphlet for the practice to send out to primary care physicians for recruiting patients.

    Solution: Without a previous identity established, I was left with full creative freedom to design a brand for this practice. I wanted the logo to be clean, readable, and have a modern presence. I didn't want to clutter the pamphlet with gaudy photos. I wanted the information to be clear and informative. I chose blue in my identity because I felt it reinforced a sense of calmness and serenity, which is the objective the Practice is trying to achieve with their clients.